Be the Dad
Who Handled It.
One call. Most guys are covered same day.
Get it handled
The stuff that matters.
Life Insurance
Coverage that means the people counting on you can keep counting on you.
- No medical exam for most guys
- Covered as soon as same day
- Real advisor, real number — no teaser quotes
Mortgage Protection
The house stays the house. Coverage sized to your mortgage, so the biggest bill is never their problem.
Get my quoteIncome Protection
If you can't work, the paycheck keeps showing up. You focus on getting back — the bills handle themselves.
Get my quoteHow it works
Answer a few questions
Takes about 60 seconds. No paperwork.
Talk to a real advisor
One call. Plain English. No pressure.
Get covered
Most guys skip the exam and are covered same day.
Questions dads actually ask
What happens on the call? Am I getting a hard sell?
No. A licensed advisor asks about your family, your mortgage, and your health, then tells you what coverage actually costs. If it's not right for you, they'll say so. Nobody's reading a script, and nobody calls you six times after.
Why a phone call instead of doing it all online?
Online quotes show you a starting price. Then the health questions kick in and the number changes. Your advisor asks those questions up front, so the price you hear is the price. One call, one real number, done.
Do I need a medical exam?
Most healthy applicants under 50 qualify through accelerated underwriting, meaning no exam and a fast decision. Some health histories or coverage amounts may still require a quick exam. Your advisor will tell you upfront if that applies to you.
How much coverage do I actually need?
Your advisor will walk through your mortgage, income, and family situation to land on a number. Most dads land between 10 and 15 times their annual income, but it depends on your specifics.
How much does this cost?
It depends on your age, health, and coverage amount. Getting your actual number takes about 60 seconds and doesn't affect your credit or cost anything.
Is HANK an insurance company?
No. HANK connects you with licensed insurance advisors. Coverage is issued by established, highly rated carriers — your advisor walks you through exactly what you're getting and from whom.
I already have life insurance through work. Do I need this?
That's usually one or two times your salary — and it ends the day you leave the job. Quit, get laid off, retire: gone. It's a decent bonus. It's not a plan.
What if I'm not in perfect health?
Most guys don't need a medical exam, and "not perfect" rarely means "not covered." Your advisor works with A-rated carriers, so if one prices you badly, there's another that won't. That's the point of having a human.
Can I cancel if I change my mind?
Yes. Every policy comes with a free-look period — cancel inside it and you get every dollar back, no questions (free-look length varies by state). After that, you can cancel anytime. No fees, no exit interview.
